) /programs/consumption-equity (Programs page)
Add this block directly under the Hero (non-collapsible)
Our Research Engine: MEST-CEM
We use MEST-CEM (Mass–Energy–Spacetime Consumption Equity Model) to decompose enterprise value creation into two auditable and observable components: a production-side (mass–energy) structural tensorand a consumption-side (spacetime) structural tensor. This enables controlled tests of whether consumer contribution can be measured robustly—and whether it supports fair, compliant benefit-sharing mechanisms.
Link: Learn the MEST-CEM framework and falsifiable claims → /research/consumption-equity-model#mest-cem
Add one sentence at the end of the “How it works (3 levels)” accordion
Level 1/2 CU rules and audit definitions are standardized by MEST-CEM and evaluated with explicit controls (no return guarantees; pilots only).

2) /research/consumption-equity-model (Research page)
Add a new accordion section (place it after “Definitions & formulas” and before “Controls & falsifiability”)
(Accordion) MEST-CEM Tensor Framework (Production = ME, Consumption = ST)
Anchor: #mest-cem
Core idea
Within the Mass–Energy–Spacetime (MEST) dual-tensor framework, MEST-CEM introduces a computable structural decomposition of enterprise value creation:
• Production-side contribution is represented by a mass–energy structural tensor
𝑇
𝑀
𝐸
, capturing auditable supply-side structure (capital formation, technology/R&D intensity, capacity, operational and organizational capability).
• Consumption-side contribution is represented by a spacetime structural tensor
𝑇
𝑆
𝑇
, capturing observable demand-side structure (sales persistence, retention, repeat purchase, brand diffusion, and revenue stability—measured via auditable or reproducible proxy metrics).
Structural decomposition (research skeleton)
𝑇
𝑣
𝑎
𝑙
𝑢
𝑒
=
𝑇
𝑀
𝐸
+
𝑇
𝑆
𝑇
.
Here
𝑇
𝑣
𝑎
𝑙
𝑢
𝑒
denotes the structural contribution tensor for value creation;
𝑇
𝑀
𝐸
and
𝑇
𝑆
𝑇
quantify production- and consumption-side structural components. Importantly, MEST-CEM does not assume equivalence a priori; it tests whether both components exhibit stable, identifiable, and reproducible signals under controls and sensitivity checks.
Relationship to CEM and Consumption Units (CU)
In early-stage pilots, CU is a non-security accounting unit derived from auditable net contribution:
𝐶
𝑈
=
𝑁
𝐶
𝐶
𝐵
,
where NCC is Net Consumption Contribution (audited) and B is an auditable baseline unit (we intentionally avoid using market stock price as the default denominator in early pilots).
MEST-CEM evaluates whether NCC can serve as an observable proxy for
𝑇
𝑆
𝑇
, and whether
𝑇
𝑆
𝑇
relates reproducibly to long-horizon value indicators under explicit controls.
Falsifiable claims (examples)
MEST-CEM is valuable only if at least one of the following holds:
1. Identifiability: the decomposition of
𝑇
𝑀
𝐸
and
𝑇
𝑆
𝑇
is stable (multi-start convergence; consistent estimates).
2. Explanatory gain: relative to baseline models, the decomposition yields statistically meaningful improvements for retention, revenue stability, or profit-volatility explanations/predictions.
3. Control robustness: consumption-side structural signals persist after controlling for discounts, refunds, seasonality, and selection bias.
4. Failure boundaries: when the model fails (e.g., purely one-time purchase markets), it yields clear constraints and reasons that are publishable.
Compliance boundary
MEST-CEM is a research and evaluation framework. It is not a securities offering, does not provide investment advice, and does not guarantee returns. Any equity-like implementation requires legal feasibility, disclosures, and safeguards.
Add one sentence in the “Controls & falsifiability” section (near the end)
Controls and sensitivity checks are applied to both the CU mechanism and the MEST-CEM decomposition hypothesis, distinguishing “reward policy effects” from “structural decomposition validity.”

3) /get-involved/pilot (Get Involved page)
Add a sub-section inside “Pilot Partners (Businesses)” accordion
Pilot Option: MEST-CEM Structural Diagnostic (No returns; no equity)
We offer a low-risk pilot path: a MEST-CEM structural diagnostic report that evaluates production-side vs consumption-side structure (definitions, identifiability, recommended controls, and failure boundaries) without dividends, equity conversion, or return promises. This is ideal for organizations that want to test whether consumer contribution can be measured robustly before exploring any benefit-sharing policy.
Add two fields to the Pilot Partner application form
• Pilot type (single choice):
1. MEST-CEM Structural Diagnostic (evaluation only)
2. Level 1: CU participation benefits (non-security)
3. Level 2: Benefit-pool allocation (legal review required)
• Publication preference (single choice):
1. Allow anonymized publication of structural findings
2. Internal report only

Where should MEST-CEM live?
On the site, the full MEST-CEM content belongs in Research (the page above), while Programs should reference it briefly as “Our engine,” and Get Involved should offer it as a pilot option.
区块标题： 我们的研究引擎：MEST-CEM
文案：
我们使用 MEST-CEM（Mass–Energy–Spacetime Consumption Equity Model） 将企业价值创造拆分为“生产侧（质能结构）”与“消费侧（时空结构）”两类可观测贡献，并以对照与可证伪预测检验“消费贡献是否能被稳定计量、并支持更公平的回馈机制”。
链接： 了解 MEST-CEM 模型与可证伪命题 → /research/consumption-equity-model#mest-cem
说明：这里不放公式，只放“生产=质能、消费=时空”的一句话解释，读者愿意深挖再点进研究页。
补充一句：
Level 1/2 的 CU 计算与审计口径由 MEST-CEM 提供统一定义，并与对照组一并评估（不承诺收益，仅做试点验证）。
这样阅读顺序更自然：先给 CEM 的 CU/NCC，再给 MEST-CEM 的张量解释，再讲对照与可证伪。
折叠模块：MEST-CEM 张量框架（新增）
标题（Accordion）： MEST-CEM：生产=质能结构张量，消费=时空结构张量
锚点： #mest-cem
内容（可直接粘贴）：
MEST-CEM 的核心思想
我们在质能—时空对偶张量系统（MEST）框架下，为企业价值创造引入一个可计算的结构分解：
生产侧贡献用“质能结构张量”表示（TME\mathbf{T}_{ME}TME），对应资本、技术、产能、供给侧组织能力等可审计投入与结构；
消费侧贡献用“时空结构张量”表示（TST\mathbf{T}_{ST}TST），对应销量、复购、留存、品牌扩散、收入稳定性等可观测（或可审计代理）结构。
结构分解（研究骨架）
Tvalue=TME+TST,\mathbf{T}_{value} = \mathbf{T}_{ME} + \mathbf{T}_{ST},Tvalue=TME+TST,
其中 Tvalue\mathbf{T}_{value}Tvalue 表示价值创造的结构贡献张量，TME\mathbf{T}_{ME}TME 与 TST\mathbf{T}_{ST}TST 分别刻画生产与消费两侧的可观测结构分量。MEST-CEM 的目标不是“先验宣布等价”，而是通过统一口径、对照模型与敏感性分析，检验两侧贡献在不同企业/行业中的稳定性与边界条件。
与 CEM（消费权益单位 CU）的关系
CU 作为非证券的记账单位，来自可审计的净消费贡献额（NCC）与权益基准单位（B）：
CU=NCCB.CU = \frac{NCC}{B}.CU=BNCC.
MEST-CEM 用于解释与检验：NCC 是否能被视为 TST\mathbf{T}_{ST}TST 的一类观测代理，并在对照条件下与企业长期价值指标形成可复现关系。
可证伪命题（示例）
MEST-CEM 只在以下命题至少一条成立时才有研究价值：
可识别性：TME\mathbf{T}_{ME}TME 与 TST\mathbf{T}_{ST}TST 的拟合/分解在多起点下稳定收敛；
解释增益：相对基线模型，分解模型能显著提升对留存、利润波动或营收稳定性的解释/预测能力；
对照鲁棒性：在控制折扣、退货、季节性与选择偏差后，消费侧结构信号仍可重复出现；
失败边界可给出：在不适用场景中（如一次性交易市场）能给出明确“不成立原因与约束”。
合规边界声明
MEST-CEM 为研究与评估框架，不构成证券发行、投资建议或收益承诺。任何权益分配机制必须在法律合规框架下实施。
注：这里已经足够“研究感”，且明确可证伪与合规边界，会显著提升对外可信度。
在原有 Controls 区块结尾加一句：
“对照与敏感性分析将同时评估 CU 机制与 MEST-CEM 分解假说，以区分‘奖励策略有效’与‘结构分解成立’两类结论。”
新增标题： 试点选项：MEST-CEM 结构诊断（不涉及任何收益承诺）
文案：
我们提供一种低风险试点路径：仅对企业的生产侧与消费侧结构进行 MEST-CEM 诊断报告（指标定义、分解稳定性、对照建议、失败边界），不涉及分红、股权或收益承诺。适合希望先评估“消费贡献是否能被稳定计量”的企业。
新增 2 个字段：
试点类型（单选）：
MEST-CEM 结构诊断（仅评估）
Level 1：CU 参与权益试点（非证券）
Level 2：回馈池试点（需法务评审）
是否同意匿名发布结构性结论（单选）：同意 / 不同意（仅内部报告）
顶部导航：Programs / Research / Get Involved
Programs 下列出：Consumption Equity
Research 下列出：Consumption Equity Model（页面内含 MEST-CEM 模块锚点）
Get involved 下列出：Pilot & Participation
如果你更希望把 MEST-CEM 作为“研究专题”独立出来，也可以增加一个研究专题页：
/research/mest-cem（专门讲张量框架、符号表、命题列表、版本记录）
并在 /research/consumption-equity-model 里只放摘要与链接。
但在当前阶段，为减少页面数量，我建议先按上面“嵌入在 research/consumption-equity-model 的一个模块”实现。
SEO Title (≤60 chars):
Consumption Equity Program | Auditable Consumer Contribution
Meta Description (≤155 chars):
A research-driven program to measure consumer contribution with auditable rules and test compliant benefit-sharing mechanisms under controls.
Open Graph Title:
Consumption Equity: Fair, Auditable Consumer Contribution
Open Graph Description:
Pilot-ready framework with controls, transparency, and compliance-first safeguards. Learn the model, join pilots, or review the research.
SEO Title (≤60 chars):
Consumption Equity Model (CEM) | Definitions, Controls, Tests
Meta Description (≤155 chars):
Formal definitions, audit rules, controls, and falsifiable predictions for testing consumer contribution metrics and CU mechanisms, including MEST-CEM.
Open Graph Title:
CEM Research: Auditing, Controls, and Falsifiability
Open Graph Description:
A reproducible research specification for Consumption Equity, including MEST-CEM tensor decomposition, controls, and failure boundaries.
SEO Title (≤60 chars):
Join a Consumption Equity Pilot | Partners, Data, Reviewers
Meta Description (≤155 chars):
Apply as a pilot partner, contribute data, or join as an independent reviewer. Compliance-first pilots with aggregated data by default.
Open Graph Title:
Get Involved: Consumption Equity Pilots & Review
Open Graph Description:
Three pathways to participate—pilot partner, data contributor, independent reviewer. Transparent protocols and publishable results (including negative).
建议放在 /research/consumption-equity-model 页面底部（在 FAQ 之前），作为一个独立区块：
“MEST-CEM Technical Appendix (Symbol Table & Versioning)”
MEST-CEM Technical Appendix: Symbols and Versioning
Symbols (MEST-CEM / CEM)
Tvalue\mathbf{T}_{value}Tvalue: Structural contribution tensor for enterprise value creation (conceptual; mapped to observable proxies in pilots).
TME\mathbf{T}_{ME}TME: Mass–Energy structural tensor (production-side structure; auditable supply-side proxies).
TST\mathbf{T}_{ST}TST: Spacetime structural tensor (consumption-side structure; observable demand-side proxies).
NCCNCCNCC: Net Consumption Contribution (audited net contribution measure, defined by pilot protocol).
BBB: Auditable baseline unit (denominator for CU; not market stock price in early pilots).
CUCUCU: Consumption Units, CU=NCC/BCU = NCC / BCU=NCC/B (non-security accounting unit in Levels 1–2).
C\mathcal{C}C: Control model set (baseline loyalty, marketing allocation, revenue-only attribution, selection-bias controls).
S\mathcal{S}S: Sensitivity tests (refund normalization, discount treatment, time-window shifts, seasonality).
Δ\DeltaΔ: Effect size relative to control (e.g., retention lift, stability improvement, prediction error reduction).
KPIKPIKPI: Pilot outcome metrics (retention, repeat purchase, revenue stability, unit economics).
Θ\ThetaΘ: Parameter set for decomposition/estimation (implementation-dependent; must be documented per version).
Notes
The tensors are research constructs that must be operationalized through auditable or reproducible proxy variables.
Early pilots avoid any mapping that would constitute an implied securities offer.
Versioning and Change Control
v0.1 (Draft Spec): Defines Tvalue=TME+TST\mathbf{T}_{value} = \mathbf{T}_{ME} + \mathbf{T}_{ST}Tvalue=TME+TST, CU as NCC/BNCC/BNCC/B, and baseline control set C\mathcal{C}C.
v0.2 (Pilot Protocol Alignment): Standardizes NCC audit rules (refund/discount/tax handling) and minimum viable dataset requirements.
v0.3 (Sensitivity & Failure Boundaries): Adds required sensitivity suite S\mathcal{S}S, failure boundary reporting template, and multi-start identifiability criteria.
v1.0 (Pilot-Ready): Public release with reproducibility package, reviewer checklist, and anonymized reporting policy.
Governance
Each pilot MUST declare the spec version used (e.g., MEST-CEM v0.3) and publish deviations (if any) in the evaluation report.
你可以把这些锚点作为页面右侧目录（Table of Contents），或用于按钮跳转。
#what-it-is
#how-it-works
#why-it-matters
#definitions
#mest-cem
#controls
#safeguards
#reproducibility
#faq
#pilot-partners
#pilot-form
#data-contributors
#data-form
#reviewers
#reviewer-form
放在 Research 页或 Pilot 页都可以，用于提升可信度。
Reviewer Checklist (excerpt)
Are NCC and CU definitions auditable and unambiguous?
Are controls sufficient to separate correlation from causation?
Are sensitivity tests pre-registered and mandatory?
Are anti-manipulation safeguards explicit (refund loops, coupon loops)?
Is the language compliance-safe (no securities offering, no return promises)?